In this CreativeMornings/Stockholm talk, Julia Hoffmann, Creative Director at the MoMA speaks about working with one of the world’s most important brands for art. From type decisions to a recently launched iPad App, Julia walks us through the branding decisions and design work that goes on behind the scenes at this iconic museum.
Cheers to Nisse Axman & Oskar Törnros for filming and Nisse Axman for editing!