Every wondered about the power of music? Eliciting strong emotions, music is considered a critical factor in decision making by lead ad agencies around the world.
Joost Haarsten, the speaker at this Friday’s CreativeMornings/Utrecht makes his business analyzing just that. Using music as a tool to convey a brand or message, Joost connects companies to music that will help them connect with their audience.
Starting the company 150 db, Joost creates campaigns and concepts for companies and consults brands that want to emphasize their values with music. In this talk, Joost will show how music plays with our emotions and how it can build a perception and personality, giving a brand attitude, perceived values, and character.
Find out more about the talk here.
(Photo courtesy of Kevin Goss-Ross on the Behance Network.)
