In this CreativeMornings/Melbourne talk, Lucy Feagin of the Design Files speaks on the “New Image Economy,” which is revolutionizing the industry of publishing. Lucy talks about her own experience in starting a small design blog that quickly grew in to the most popular design blog in Australia.

Through creating her own content, Lucy found that she was able to turn the system of freelance photography and editorial work on its head, instead, creating the content first and monetizing it second.

For bloggers and photographers alike, this is a fascinating talk to watch to learn more about the future of content creation in the New Image Economy. Watch it here.