CreativeMornings/London Is it about what you know or who you know?

Rory Sutherland It’s about who you read.

CM/LDN What’s been the most pivotal point in your life thus far?

RS Getting fired and rehired at 24.

CM/LDN Can you teach innovation?

RS Yes – just teach the art of reframing – at school, ideally.

CM/LDN Do you believe in an afterlife?

RS A metalife, possibly.

CM/LDN Negative or positive freedom?

RS Both

CM/LDN Ideal holiday?

RS Time spent with people you love. It can be anywhere, provided the Sky package and broadband speed are at least as good as you get at home.

CM/LDN Can you draw?

RS No.

CM/LDN Individual or state (or both)?

RS Individuals, then family, then communities, only then then state.

CM/LDN Last book read?

RS Planet Ponzi, by Mitch Feierstein.

CM/LDN The best piece of advice you’ve ever received?

RS Low carb diet – Gary Taubes, John Briffa et al

CM/LDN What advice would you give to someone who wants to be where you are?

RS Opportunism gets a bad rap. It beats strategy any day.

See the rest http://downsideupdesign.com/2012/11/12/creativemorningslondon-interviews-rory-sutherland/