The talk from the very first CreativeMornings/Munich has just gone up, where Conrad Caine, child prodigy, entrepreneur, managing director, founder and owner of CONRAD CAINE GmbH, speaks on the meaning of reuse in design.

“We have always been shameless about stealing great ideas.”
—Steve Jobs, Apple

Conrad walks us through a few successful brands that borrow from existing strategies or ideas to create a brand new outcome.

Watch the talk here.