In October of 2012, Christopher Doyle joined the folks at our Sydney event to talk about creativity and what it means to him. For Chris, creativity in design is about breaking away from what is currently been done and striving for originality in a sea of imitators.
“Chris has worked at some of Australia’s leading brand and design agencies. His work has won numerous local and international awards, been used as the basis for educational material in Europe and the United States and appeared in feature articles for Creative Review and Grafik Magazine.”
The Holy Grail in communication design for him? Say something that has never been said before and say it in a way that nobody has ever said it.
A really excellent watch for those grappling with making new, original work, or those struggling to make sense of the ebb and flow of trendy design.
