To help raise awareness for Science World’s current Treasures exhibit, we produced this billboard made out of real 22 karat gold to communicate the fact that only 2 oz. of gold can can cover 200 sq. ft — which also happens to be the size of this billboard. Be sure to check it out. It’ll be coming down this Friday and don’t even think about stealing it because a Paladin security guard will be standing by it around the clock. Oh, and also the gold is pounded so thin that it’ll literally disintegrate into thin air if you tried to chip it off.

This ad was the product of one of Carson Ting’s many successful campaigns during his time at Rethink Canada. You can watch his CreativeMornings/Vancouver talk here. →