The high demand for diamonds is a product of the very successful marketing strategy by DeBeers which began in the 1940′s. Diamonds have become prized for their hardness and their light-refracting ability, which makes them sparkly and beautiful, but there are plenty of other gems that are scarcer than diamonds.
This ad was the product of one of Carson Ting’s many successful campaigns during his time at Rethink Canada. You can watch his CreativeMornings/Vancouver talk here. →
